Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG611A Mapping and Delivery Guide
Manage measurement of marketing effectiveness
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | BSBMKG611A - Manage measurement of marketing effectiveness |
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Description | This unit describes the performance outcomes, skills and knowledge required to manage a strategy to measure the effectiveness of a marketing activity using a range of marketing metrics.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. | ||
Employability Skills | This unit contains employability skills. | ||
Learning Outcomes and Application | This unit applies to senior marketing professionals who are in a strategic role, responsible for managing the measurement of marketing effectiveness. They may work in small, medium or large enterprises and in a variety of industries. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field | Business development - marketing |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Prepare for implementation of a strategy to measure marketing effectiveness |
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Element: Design strategy to measure marketing effectiveness |
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Element: Manage, implement and evaluate the strategy to measure marketing effectiveness |
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